How to Use Webinar to Drive Traffic and Leads for B2B Companies


A webinar is an effective but often overlooked tool for those, looking to promote their B2B business, build the reputation, keep the old clients, and attract a new audience. In this article, I will discuss how to start integrating webinars into your business promotion strategy, the stages of preparation and the main benefits.

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Advantages and Disadvantages of Webinars Over Live Conferences


Webinars are no longer a buzzword for the select social media connoisseurs, but rather a must-have for every respectable business or brand. With affordable webinar platforms on the rise, anyone can become a presenter from the comfort of their home or office. But does that mean you should forever discard offline live events as a relic of the past?

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How to Include Webinars as Part of Your Content Strategy

content strategy

If you are looking to improve your content strategy, make it more dynamic as well as attract more loyal clients and subscribers, consider webinars. Webinars are one of the most powerful marketing tools. Let’s discuss why you should include webinars in your content strategy and how to do it right.

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Non-standard Methods of Conducting Webinars

conducting webinar

There are certain rules for conducting webinars, which guide the organizers and presenters when organizing and holding the event itself. Following the positions of the rules allows you to do your online training as efficient and interesting as possible. Just before the start of the online conference, you must perform the following steps.

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Automated Vs. Live Webinar: Pros and Cons

pros and cons

With more and more people choosing video over traditional media, it is only a matter of time when webinars become as common as static ads or blog posts. However, the question arises: what format should one follow to attract the most leads and get the highest return on investment?

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